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Replayed: Your ‘utterly butterly’ love story

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Who can forget the Amul girl? The utterly butterly delicious Amul girl is a part of all of our childhood memories. She is cute, she is witty and she is mischievous at times too.

All of us remember the Amul girl and so are the all-time spot on Amul ads. Be a political fiasco or a sporting event or any film release, the obdurate Amul girl has always taken a piquant stand on various incidents.

On the 94th birthday of the Milkman of India, Verghese Kurien let us take a look at some of the epic Amul ads:

PM Modi and Obama’s bonhomie

Amul Ad 1

Anna Hazare’s movement for Jan Lokpal

Amul Ad 2

On the economic slowdown of 1983

Amul Ad 3

On the Bofor’s Scandal

Amul Ad 4

During Indo-Pak War

Amul Ad 5

On coalition government

Amul Ad 6

When India lost in Olympics in 1992

Amul Ad 7

On Kiran Bedi’s stint with Politics

Amul Ad 8

On the Uber rape case in 2014

Amul Ad 9

When Smriti Irani defended Sanskrit replacing German as 3rd language in Kendriya Vidyalaya

Amul Ad 10

On Bilawal Bhutto’s comments on Kashmir

Amul Ad 11

When Maria Sharapova said she didn’t know who Sachin was

Amul Ad 12

The Facebook-WhatsApp deal

Amul Ad 13

Controversy on CWG

Amul Ad 14

On Love Jihad

Amul Ad 15

On Aamir Khan’s intolerance remark controversy

Amul Ad 16

Interesting facts behind the ‘Amul girl’ mascot

• The ‘Utterly’ tagline was given by author Nisha daCunha, who is the wife of Sylvester daCunha. Sylvester is the man behind the Amul butter advertising and chairman of daCunha Communications that has been handling the Amul Butter account for 49 years.
• The Amul girl was born in 1966
• The moppet was created by Eustace Fernandes, who was then the art director at daCunha Communications. Fernandes passed away in March 2010.
• The first ever hoarding featuring the Amul girl featured her saying a bedtime prayer. Interestingly, in this hoarding, the Amul girl wasn’t in her trademark polka-dotted frock.

First Amul hoarding

So, our dearest Amul girl, keep entertaining us with more such ads in future.

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