After the superhit Dangal, Aamir Khan and Nitesh Tiwari teamed up and made a brand film about women empowerment. The film throws light on the social issue of gender inequality in the country and is part of Star Plus’ ‘Nayi Soch’ campaign.
The 50-second short, created by Ogilvy, showcases Aamir as a small-town, middle-class new-age father who is progressive and confident that his daughters will take ahead the legacy of his business.
Shooon Te Shaaan. #NayiSoch
Love. a. pic.twitter.com/WiXnFr0yFb— Aamir Khan (@aamir_khan) February 25, 2017
Lauding the initiative, Aamir said in a statement, “The film is a tribute to all the proud dads and their daughters who became the beacons of change.”
While, Uday Shankar, Chairman & CEO, Star India said, “It not only questions the gender discrimination that still exists but also reiterates our belief that it is time for fathers to step up and inspire their daughters with confidence and self-belief. Aamir Khan brings great credibility and empathy to the role of a father whose progressive thinking gives his daughters the freedom to flourish.”