New Delhi: Budget carrier SpiceJet launched ‘Super Sale’ on Wednesday offering 5 lakh seats at a fare starting Rs 1,499 all-inclusive, in order to woo customers and to increase passenger demand.
The booking period is between January 28 and January 30 for the travel period between February 15 and June 30, the SpiceJet website stated.
The airfare slash is aimed to increase revenues during the lean travel season, between January and the start of the summer break in May, experts said.
A ticket on the busy Delhi-Mumbai sector was available for as low as Rs 2,036 under the sale offer on Wednesday morning.
The months of January-April are considered the lean season for domestic flying before the peak of May-July, during summer vacations for schools. In mid-January, state-run Air India Ltd had cut fares for its domestic flights by as much as 50% as the lean season kicked in this month.
SpiceJet, which was forced to ground its fleet briefly last month because of a cash crunch, has been bought by its co-founder Ajay Singh. Singh is expected to invest Rs 1,500 crore in the ailing carrier. SpiceJet has been making losses since 2013.
Meanwhile, the flash sale was followed by rival airlines including IndiGo and GoAir.
AirAsia India on Tuesday lowered its advance fares, offering its customers one-way ticket prices at as low as Rs 699 with a travel validity period lasting up to March next year.
The bookings under the three-day limited period offer commenced Tuesday and are applicable to travel between August 3 and March 26, 2016, according to the airline’s website.