Amazon wins e-battle for India Fashion Week

New Delhi: Amazon India has replaced Wills Lifestyle to become the title sponsor of India Fashion Week, the biggest fashion extravaganza organised by Fashion Design Council of India. 

According to reports, Amazon defeated competitors such as Snapdeal and Myntra to bag this sponsorship. 

The Fashion Design Council of India (FDCI), the apex fashion body in India, on Thursday confirmed Amazon India as the official title sponsor of the 25th edition of the India Fashion Week (IFW).

According to a leading daily, the US e-commerce major ‘will be shelling out a shade less than Rs 100 crore for a multi-year association with the event which will now be called Amazon India Fashion Week’. 

FDCI’s association with Amazon.in, which is India’s largest online store, indicates the growing importance of online fashion purchasing. In sync with global footsteps, the FDCI has taken a gigantic leap towards steering a ship as large as India, towards what GenNext really desire, a convenient online experience.

Sunil Sethi, President, FDCI, said, “With Amazon, we have an association, which is committed towards building a robust alliance, a solid workable business module, one that is aligned with FDCI’s long-term vision – amplifying the business of fashion.”

 Vikas Purohit, Head, Fashion, Amazon India, said, “Our fashion portfolio plays a key role in our vision to be the most customer centric company in India. We believe we have the opportunity to partner with designers and brands to leverage the power of technology and provide unique experiences for their new gen customers across India and globally.” 

The first edition of the Amazon India Fashion Week (AIFW) will be held from March 25 to 29 at Pragati Maidan, New Delhi.