New Delhi: The moment you enter into British brand Burberry’s website, you’ll find a doe-eyed Laila Naim, a 5-yr-old Pakistani model for the brand.
Laila is the first Pakistani to model for Burberry who got noticed when her agents put her forward for the Burberry audition.
“The audition was like a proper photo-shoot. Soon after, we heard she had been selected from the many, many children that auditioned. She loves the camera and is a natural, at her first shoot the shoot’s creative director asked if she had been doing this for a long time! She was totally comfortable in front of the camera and Burberry tea,” Said Laila’s mother Sadia.
Laila has also recently filmed a Burberry commercial and is shooting again with Burberry on the 31st of March and 2nd of April. Laila has also been featured in fashion magazines Red, Marie Claire and Tatler.
Laila joins the ranks of supermodels like Kate Moss and Cara Delevingne, who have also featured in Burberry’s campaigns. Actress Emma Watson of Harry Potter fame also starred in a recent campaign.
Burberry recently added Indian model Neelam Johal to its roster, a nod to bridging the diversity gap that plagues high fashion.
It’s obvious that Laila is in great company, and is helping Burberry project itself as a racially diverse brand.