New York: The International Cricket Council (ICC) has announced a five-year Corporate Social Responsibility ( CSR) partnership with the United Nations Children’s Fund (UNICEF).
Confirming the news, ICC Chief Executive David Richardson said, “Investing in initiatives that will improve the health, education, nutrition, protection and sanitation of children is so important to the lives of us all and we are proud to work with UNICEF in bringing these projects to life.”
He added that both the organisations will engage the broader cricketing community in work to empower children and adolescents and will, in particular, during the ICC Events over the next five years.
Executive Director Tony Lake also said that they are delighted to unite with ICC to improve the lives of children.
“UNICEF is delighted to unite with ICC to improve the lives of children. Through this partnership we aim to change the lives of millions of children across the globe. This will support us in our quest to create a world fit for all children.”
This collaboration reflects ICC’s commitment to the Spirit of Cricket, which is to use the popularity of the sport for social good. For UNICEF, the International Cricket Council is a powerful ally given its reach in the international cricket community across the globe. This partnership provides UNICEF a critical platform to reach millions of children, adolescents and their families and positively impact their lives.