MASL to open 40 ‘Saboro Lounge’ in 3-4 years

Mumbai, Sep 16 (PTI) Mahindra Agri Solutions (MASL),the fully-owned subsidiary of Mahindra & Mahindra, is planningto open 40 fruit outlets branded as ‘Saboro Lounges’ over thenext 3-4 years. "Saboro Lounge is a manifestation of our commitmenttowards providing high-quality, healthy food to Indianconsumers, while ensuring it satisfies their taste needs. Andwhat’s more is customers can also avail the high qualitypremium Saboro fruits at the Saboro Lounge. We inaugurated ourfirst Saboro Lounge in Mumbai, we are planning to open threethis year, two in Mumbai and one in Indore," MASL ManagingDirector and CEO Ashok Sharma told PTI here. The company has set a target of opening 40 SaboroLounge in next 3-4 years, which will be mix of both MASL-ownedand franchised. This expansion of Saboro Lounge will be in Mumbai,Bangalore, Indore and Pune and will mainly offer aninteresting, modern and tasty range of handcrafted coldpressed juices, smoothies, salads, refreshments and dessertsmade with the most nutritious ingredients, he said. "Our stringent procurement process and systems,adhering strictly to our Mahindra Quality Standards (MQS),will ensure what we serve is made only from the freshest andresponsibly-sourced ingredients," Sharma said. PTI SM KRK JMBAS