YouTube has confirmed the launch of YouTube Community – a social networking feature that gives video creators new and expanded ways to engage with their subscribers.
The new feature appeals to video creators, who now have more ways to engage with their fans. This will encourage the creation and consumption of videos on its platform, and shore up YouTube’s position against rival social apps that are becoming increasingly popular. Facebook, Vimeo, and other video hosting services are making YouTube lose its edge. It seems that YouTube has decided to uphold its name in the game with this new feature, that will foster a sense of community for subscribers and content creators.
The Community feature is available in a new tab on video creators’ channels, alongside Videos, Playlists, and other tabs. The Community tab is essentially a wall, where video creators can create posts in text, GIFs, images and more, while viewers can engage with these posts by commenting, upvoting and downvoting. Viewers will see posts in their “Subscriptions feeds” in the YouTube mobile app, and can opt in to receiving push notifications from video creators.