Nisha Madhulika, 56, has come a long way since the time she shot for her first video and uploaded it on YouTube on May 16, 2011.
Today, millions of people from all over the world visit her YouTube channel, which showcases vegetarian recipes. Nisha auntyji, as she is fondly referred to by her 772,739 (and growing) subscriber base that includes people not only from India but places as far away as Africa and Australia, is one of the top five YouTube stars in Asia. And hold your breath, with a total view of 236 million. Her number of views per month is more than 18 million, and the number of average views per day is between 575,000 and 625,000.
Now an average YouTuber knows what the numbers above signify. But for those who do not, it means that Nisha is a millionaire. Just on the basis of her YouTube views, she probably earns more than the men in her house (she has two sons 36 and 34 years old, who are tech entrepreneurs).
Such an act is is not only empowering for the women of the country, but also a source of motivation for the larger audiences that are viewing her channel. With the rise of YouTube as a media and a social platform