So, what have you been watching on Youtube this year? Well, 2016 seems to be the year of Sultan Salman Khan, whose appearance on the popular Kapil Sharma Show was the most watched video of the year, with around 22.5 million views at the point of writing. Ayat Khan’s mesmerising audition for the music reality show Voice of India Kids came a close second with over 20.8 million views.
Videos on demonetisation (remembered that rumoured GPS chip in the new note?) and several comedy videos from our own set of stand-up comedians and comedy groups – from TVF to AIB – formed a huge chunk of the overall list as well, indicating that the Indian viewership could always do with a healthy dose of laughter. From talks shows to Web series it was a celebration of the underdogs.
Though, when you have Rajinikanth, there is no choice but to have him feature up top. The trailer for Thalaiva’s film Kabali topped the charts for movie trailers in 2016.
Youtube announced the top trending music videos, movie trailers, advertisement from 2016, “according to time spent watching, sharing, commenting, liking and more”. The video viewing platform also said that “collectively, the top 10 videos have 70 million views and the channels that make them have more than 45 million subscribers who tune in regularly to watch the funny, insightful, entertaining content they create/upload”.