Fact Check: Did Americans Throw Away Their Zara Clothes After Recent Campaign? Find Here


A viral video claiming people threw away their Zara clothes in front of the brand after the recent campaign launch by Zara came into the limelight amidst the ongoing Israel-Hamas war. 

A Facebook user posted the viral post with the following caption:  After Zara made a disrespectful ad about the Gaza Genocide.  Americans are throwing away all their Zara clothes in front of the company. Humanity uniting against Zionism

You can check the post here.


NewsMobile fact-checked the viral post and found the claims to be false.

Running a Reverse Image search of the video keyframes led us to an Instagram Post from November 16, 2023, published on the official handle of Vestiaire Collective. The caption suggests that the video was part of a campaign aimed at boycotting fast fashion. The video matches with the viral clip exactly but it predates the recent Zara campaign. 

Harper Bazaar also covered the video through an article on November 17, 2023. 

We can see the Instagram post embedded in the article confirming that it has nothing to do with the recent Zara boycott. 

Therefore, we can conclusively say that the viral post, claiming Americans are throwing away their Zara clothes after the recent boycott, is false.

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