The concept of cleanliness is a flawed one here in India. We keep our houses clean till they sparkle but litter the street outside like nobody’s business. Peeing on roads, tossing away litter from the car is just another day for many of us. We are a religious nation, but we forget that cleanliness is next to godliness, and this is exactly what the ad tries to drive home.
Directed by veteran filmmaker Pradeep Sarkar (of ‘Parineeta’ fame besides many others), the ad titled ‘#DontLetHerGo features Bollywood names like Ravi Kishan and Isha Koppikar, besides Amitabh Bachchan and Kangana Ranaut.
The Swachh Bharat Abhiyaan has been an attempt to create awareness and promote clean habits among us as a society. But there’s only so much the government can do. The change needs to occur at a grass root level. We need to respect our streets just like we respect our homes.
Let’s pledge to keep our country clean, this Independence Day. Share this and spread the message.
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