China’s popular messaging app WeChat has started selling luxury fashion goods and accessories from brands like Dior, Louis Vuitton, Burberry through its app.
The app has been tested by Dior and Vuitton by putting flash sales in WeChat to see the response. While French brand Longchmp and Britain’s Burberry Group have already started selling handbags, Scarves etc.
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“Customers have responded very well to Longchamp’s limited handbag sales on WeChat” said Chief Executive of the luxury brand.
There is a possibility that this feature could be added to Whatsapp as well according to the sources.