Telecom operator Idea Cellular has hit the numero uno spot for average upload 4G speed for the month of May with an upload speed of 8.45 Mbps. According to the data released by Telecom Regulatory Authority of India (TRAI), Idea has reported a high average download speed of 13.7 Mbps for the same period.
The regulator collects and computes data download speed with the help of its MySpeed application. “TRAI’s MySpeed result is an affirmation of the fact that Idea customers are hooked on to the internet browsing rich content such as video download, music, gaming, live streaming etc. as narrated in our ad campaign ‘Idea 4G pe India hua Hook #LookLook’,” said chief marketing officer Idea Cellular, Sashi Shankar.
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He added that the campaign establishes the width and expanse of Idea 4G network across India, through a simple thought, ‘Idea 4G – India jitna bada network’. However, Idea recently completed its pan-India mobile broadband rollout with the launch of 4G LTE services in Mumbai using 2100 MHz band.
The company did a massive roll-out of broadband network last year, setting up the highest number of sites in a single year. Nearly 50 percent of Idea’s approx. 2.5 lakh cell sites now being mobile broadband capable, Idea’s 3G/4G services are now available to over 525 million Indians across 6,000 towns and 100,000 villages.
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With the additional capex guidance for FY18 at Rs. 6,000 crore, on a back of Rs. 7,800 crore expenditure on capital equipment in FY16-17, Idea remains committed to rapidly expand its mobile broadband services across length and breadth of the country.