OnePlus is reportedly preparing to shut down its operations in the United States and Europe as part of a major restructuring by parent company Oppo.
According to a Bloomberg report, the company could announce its withdrawal from these markets as early as this week, while India operations may be affected later.
The move comes amid financial pressure on Oppo’s smartphone business, weak demand in overseas markets, rising component costs and geopolitical challenges affecting Chinese technology companies. Oppo is also facing a trade secrets lawsuit from Apple, adding to business concerns.
OnePlus has confirmed its exit from the US and Europe and announced plans to discontinue OxygenOS. However, the company denied reports of leaving India, stating that its Indian operations will continue as usual.
Bloomberg reported that Oppo may eventually reduce OnePlus’ presence in several global markets, including India, possibly by 2027. OnePlus’ India success was largely driven by its Nord series, but rising costs and supply issues have reportedly affected the lineup.
The restructuring also involves sister brand Realme, which is expected to exit China while focusing on Nordic markets. Oppo plans to strengthen its presence in Central Europe.
Once known as a “flagship killer” for offering premium features at lower prices, OnePlus has faced increasing competition from brands like Apple, Samsung, Google and Motorola.
Recent changes include shifting device services to Oppo’s network and possible consolidation of Android interfaces under Oppo’s ColorOS.
