Mumbai: Kim Kardashian-founded shapewear and lifestyle brand SKIMS is set to enter the Indian market through a partnership with Reliance Brands Ltd. As part of its global expansion, the brand will launch its first stores in Delhi and Mumbai, marking its official debut in India.
Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS offers shapewear, underwear, loungewear and menswear, with a strong focus on comfort, fit and inclusivity. Reliance Brands will manage the brand’s operations across both retail outlets and digital platforms in India.
Speaking about the partnership, Isha Ambani said, “SKIMS has changed how the world thinks about shape, comfort and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them. We are proud to introduce SKIMS to India and to build it here for the long term.”
Kim Kardashian said, “We built SKIMS on the belief that everybody deserves to feel comfortable and confident in what they wear. The excitement we’ve seen from our community in India has been truly incredible, and we can’t wait to welcome them in our stores for the very first time.”
