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Fact Check: AI-Generated Image Of Sharam Cheese Viral With Fictitious Claims


An image claiming Amul launched a cheese product — Sharam — has gone viral on social media. Believing it to be true, many users have created funny captions related to Indian dialogs around it.

A Facebook user posted the viral post with a caption:  Sharam Cheese 🧀  #amul #sharam #amulsharamcheese #cheese #india

You can check the post here.


NewsMobile fact-checked the viral post, and found it to be false.

Running a Reverse Image Search of the video keyframes, the NM team identified a tweet, dated December 20, 2023, issuing a statement on the official handle of Amul. The statement clarifies that the picture is AI-generated and has nothing to do with any such product offered by the brand. 

We also came across a news article on Business Today, dated December 21, 2023, clarifying that the image is AI-generated. 

Many other media outlets like India Today, The Times of India, and The Economic Times have also debunked the viral picture.  

Therefore, we can conclusively say that the viral post is fake.

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