A picture of a saddhu holding a can labelled “COW URINE COLA” has surfaced on social media. The image, shared with a Malayalam caption, claims the product is made from cow urine and dung extracts.
The picture is shared with a caption in Malayalam: ഹലാലായ മിലാഫ് കോള നോമിന് വേണ്ട… ശുദ്ധമായ കൃമികീടങ്ങൾ അടങ്ങിയ ശുദ്ധ ഗോമൂത്രവും ചാണകത്തിൽ നിന്നും വേർതിരിച്ചെടുത്ത പിണ്ണാക്കിൻ തരികളും കൊണ്ടുണ്ടാക്കിയ cow urine cola (English version: “No halal Milaf Cola nom…cow urine cola made with pure cow urine containing pure worms and cake granules extracted from cow dung”)
The above post can be seen here (archive)
FACT CHECK
NewsMobile fact-checked the claim, and found the image to be AI-generated.
A thorough keywords search, including Reverse Image Search, yielded no credible evidence of such a product or image existing.
While the picture may appear genuine at first glance, a detailed analysis highlights several telltale signs of AI manipulation: Unrealistic facial expressions that lack natural fluidity, the odd blending of textures in the background, and subtle inconsistencies in lighting and shadows, particularly around the face.
With advanced tools like Hive Moderation and TrueMedia, it is confirmed that the image is created using AI technology. [Detailed report can be seen here]
Therefore, we can conclude by saying that the picture in question is digitally altered.