The aroma of Indian incense is wafting across borders, quite literally.
A spokesperson for the Chinese Embassy in India recently took to social media to highlight the rising popularity of Indian incense in China’s Yiwu Market, a global hub for small commodities and trade.
In a post on X, the spokesperson shared that Indian incense — from sandalwood varieties to Ayurvedic blends — is drawing growing interest among Chinese consumers. The products, known for their distinct Eastern fragrances and affordable pricing, are reportedly becoming a sought-after item in the market.
“Indian incense is getting popular in Yiwu Market, China. From sandalwood to Ayurvedic blends, its unique Eastern fragrances and fair price are attracting Chinese buyers,” the spokesperson wrote.
Bridging Borders Through Connectivity
The conversation around India-China cultural exchange comes amid a significant development in bilateral ties — the resumption of direct flights between the two countries.
On October 3, Yu Jing, another spokesperson for the Chinese Embassy, called the move a meaningful step towards enhancing cross-border exchanges and cooperation.
“As the world’s two most populous neighbours, China and India together account for over 2.8 billion people,” Yu Jing wrote on X. “The resumption of direct flights between the Chinese mainland and India will further facilitate cross-border travel, exchanges, and commerce.”
She added that China had been in “close communication with India” to promote the early restoration of air connectivity.
Leaders Call for Stable Ties
Earlier, Prime Minister Narendra Modi underscored that stable, predictable, and constructive relations between India and China would play a crucial role in regional and global peace. During a meeting with Chinese President Xi Jinping on the sidelines of the SCO Summit, both leaders agreed on the importance of bolstering people-to-people exchanges through direct flights and visa facilitation.
As the skies reopen and trade reconnects, even something as simple as incense — with its lingering fragrance — is now symbolising the slow but steady revival of India-China ties.
