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Social Media Influencer Deletes Video On ‘Bournvita’ Following Legal Notice


New Delhi: Influencer Revant Himatsingka reportedly received a legal notice from Cadbury after his video criticising the endorsement of Cadbury’s product Bournvita as a ‘health drink’ went viral.

This post by the influencer which is now deleted generated 12 million views on Instagram and was widely shared across social media platforms.

Cadbury Bournvita, on 9th April 2023, issued a clarification about the product on their social media handle and stated, “Bournvita contains nutrients namely Vitamin A, C, D, Iron, Zinc, Copper and Selenium which help build immunity. These have been part of our formulation for several years. We have always called out ‘Helps with the healthy functioning of the immune system’ on the back of our pack for several years (even before the Covid-19 pandemic).”


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A post shared by Cadbury Bournvita (@cadburybournvita)

On Friday, Himatsingka apologised to Bournvita and issued a statement on Instagram, “I have decided to take down the (Bournvita) video after receiving a legal notice from one of India’s biggest law firms on 13 April. I apologise to Cadbury for making the video. I did not plan or intend to infringe any trademark or defame any company, nor do I have the interest or resources to participate in any court cases, and I request MNCs to not take this forward legally.”


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A post shared by Revant Himatsingka (@foodpharmer)

The influencer in the now-deleted video introduced Bournvita’s benefits first. Later, he noted that Bournvita contains sugar, cocoa solids, an emulsifier, liquid glucose and a colour 150 degrees C (which he claimed was cancer-causing). “They have 50 grams of sugar per 100 grams. Basically, the entire half of this bag is only sugar!” he said.

(With Agency Inputs)

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