New Delhi: Netflix Co-CEO Ted Sarandos met Prime Minister Narendra Modi and announced the launch of the Netflix India Storytelling Initiative, a long-term investment aimed at strengthening India’s creative ecosystem and supporting the next generation of storytellers. The initiative reflects Netflix’s continued commitment to India’s growing entertainment industry.
Marking more than a decade in India, Netflix said it has produced over 200 original titles and filmed across more than 100 locations, helping Indian stories reach audiences across the globe. The new initiative will focus on developing skilled creative talent through partnerships with leading institutions in the country.
Celebrating 10 years of Netflix in India! It was an honour for our Co-CEO Ted Sarandos to meet Hon’ble Prime Minister Shri Narendra Modi to discuss their shared vision to take India’s media and entertainment industry global. 🎬🇮🇳
To this effect, we unveiled the ‘Netflix India… pic.twitter.com/IoyrrNh3wP
— Netflix India (@NetflixIndia) August 5, 2026
Glad to have met Mr. Ted Sarandos. Discussed the immense potential of India’s media and entertainment sector.
India has a rich tradition of storytelling and an extraordinary pool of creative talent, which can be leveraged to strengthen our nation’s position as a global hub for… https://t.co/8ufUEddPTv
— Narendra Modi (@narendramodi) August 5, 2026
Speaking about the initiative, Ted Sarandos said, “India has always been one of the world’s greatest storytelling nations. Over the past decade, we’ve had the privilege of seeing Indian stories connect with audiences not just across India, but around the world. As we begin our next decade here, we believe our greatest investment is in the people who will tell India’s next generation of stories. The Netflix India Storytelling Initiative reflects our long-term commitment to strengthening India’s creative ecosystem by creating more opportunities for emerging creators, because investing in creators is investing in India’s creative future.”
The first phase of the initiative will focus on youth skill development through partnerships with the Indian Institute of Creative Technologies (IICT) and the National Film Development Corporation (NFDC), including training in Visual Effects Mastery and Media Technology Workflows.
