South Korea is inarguably a world leader when it comes to beauty and skincare. One of the world’s most influential and innovative skin care markets, Korean beauty brands are known for their innovative sheet masks and ampoules, and the market is also good at coming up with beauty-related tech innovations.
Korean beauty, or K-beauty, products are among the most consumed globally. The clean ingredient lists, the Hallyu wave and popularity of Korean music and entertainment have all played a big role in making them popular. We know you are smiling while reading this because you too have felt the Haley effect, haven’t you? The global K-beauty market is estimated to hit $18.32 billion by 2030; it was $8.30 billion in 2021.
Like most parts of the world, Korean beauty has also taken the India by storm and the nation has been riding the Korean wave for almost a decade now, but it was only until recently that we witnessed an immense rise and interest in K-beauty products and skincare amongst the Indian consumers.
Why is Korean Skincare Becoming a Beloved Trend across the Country?
One major reason for the rise of K-beauty in India is that we Indians look up to the Korean women when it comes to skincare and makeup. According to statistics, South Korean women spend twice as much of their income on skincare and makeup products.
Some of the other reasons behind K-beauty being so popular are:
- High-Quality Ingredients: Many Korean skincare products use natural and gentle ingredients, such as green tea, ginseng, and snail mucin, which can be less irritating and more beneficial for different skin types.
- Multistep Routine: The Korean skincare routine involves multiple steps, each targeting specific skin concerns. This comprehensive approach allows users to address various issues like acne, pigmentation, and dryness, which is appealing to those looking for thorough skincare solutions.
- Trendy and Fun: Korean skincare products often feature cute and innovative packaging, as well as unique formulations, making the routine enjoyable and exciting. This fun aspect can make users more enthusiastic about maintaining their skincare regimen.
- Cultural Influence: The global popularity of K-beauty has been boosted by the influence of Korean pop culture, including K-dramas and K-pop. This cultural wave has increased interest in various aspects of Korean lifestyle, including skincare.
- Personalization: Korean skincare brands often offer a wide range of products for different skin types and concerns, allowing users to customize their skincare routines according to their specific needs.
Here are some of the top Korean brands that have gained popularity in India:
- The Face Shop
Established in 2003, The Face Shop is a renowned Korean beauty and skincare brand that creates a range of high-quality skincare, bath, body, and makeup products for both men and women. The brand claims to use premium natural ingredients and also offers affordable products.
- TONYMOLY
One of the most beloved K-beauty brands globally, TONYMOLY has also become quite popular in India. Founded in 2006 in Seoul, the brand is known for its cruelty-free products made with natural and organic ingredients. Its fun and quirky packaging has made it a favorite among skincare enthusiasts.
- Shining Nature Purity (SNP)
Founded in 2006, Shining Nature Purity, has become a well-known name in skincare. Its products claim to have safe ingredients suited to different skin types and concerns. Its USP is to promote healthy, clear skin while maintaining affordability.
- Dear, Klairs
Launched in 2010, Dear, Klairs is a skincare and beauty brand that claims to be vegan and eco-friendly. The brand prides itself on using no harsh chemicals, ensuring that their products are safe and clean for users.
- Laneige
Laneige is a luxurious skincare brand launched by Amore Pacific in 1994. The brand gained popularity particularly for its innovative use of water science to create products that hydrate and nourish the skin.
