Online food ordering app Zomato has expanded the reach of its other online food business, Hyperpure, a food ingredient ordering platform. Hyperpure will be now available in 16 more cities, other than 2 cities where is it already functional as of now, Bengaluru and New Delhi taking the total to 18.
Zomato has been heavily investing in Hyperpure working on its logistics and opened a new warehouse on Monday in New Delhi. They plan to add 20 more warehouses in India by end-2020 with an estimated investment of ₹55 crore, said a top company executive.
Zomato had acquired Hyperpure (formerly known as WOTU) in 2018, as a B2B technology platform that lets restaurant owners, caterers, hotels, and other food service businesses order fresh produce, packaged food and poultry, among other products.
“For restaurants, Zomato has become a very holistic provider for delivery orders, of customers who want to dine out and, now, as a raw material supplier to them,” said Gaurav Gupta, co-founder and chief operating officer, Zomato.
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Hyperpure warehouse gives access to more than 35,000 restaurants listed in the Delhi-NCR area on Zomato. Each warehouse has been set up with an approximate initial investment of $400,000.
Zomato’s move to increase investments in such businesses comes even as it looks to rapidly increase its presence across markets. Zomato’s revenue was $206 million in FY19 from $68 million in 2018, according to the company’s annual report released earlier in April.