What will you do to get  your favourite phone?
This Ukrainian national has shown his wits, what he can do. An electronics store offered the latest Apple product to the first five people who change their name to iPhone 7.
The 20-year old Olexander Turin, is now officially iPhone Sim (Seven), and he got the coveted prize. He said he might change it back, when he has children.
The cost benefit analysis goes like, changing the name costs US$2, while iPhone costs US$850. I would add, the benefits of world wide publicity as well.
His family an friends have been supportive, his sister, Tetyana Panina, said “it was difficult to accept that and hard to believe it’s true. Each person in this world is looking for a way to express himself. Why not to do that in this way?”
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