Why Apple threatened Uber with action?

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Apple in 2015 threatened to kick out Uber from their app store for disregarding the rules put out by them. Uber on Monday said that it doesn’t track the users who have deleted the app from their iPhones.

According to the reports, Tim Cook had a meeting with Uber CEO Travis Kalanick in 2015 when he found Uber was directing his employees to help camouflage the ride-hailing app from Apple’s engineers. Cook reportedly warned Kalanick,” So, I’ve heard you’ve been breaking some of our rules. Stop the trickery or Uber’s app would be kicked out of Apple’s App Store.”

“We absolutely do not track individual users or their location if they’ve deleted the app. As the New York Times story notes towards the very end, this is a typical way to prevent fraudsters from loading Uber onto a stolen phone, putting in a stolen credit card, taking an expensive ride and then wiping the phone over and over again,” Uber told technology website Engadget in a statement on Monday.

“Similar techniques are also used for detecting and blocking suspicious logins to protect our users’ accounts. Being able to recognise known bad actors when they try to get back onto our network is an important security measure for both Uber and our users,” Uber said in its statement.

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If Uber was kicked out of Apple store, the loss would be very big as it would have lost many users and this would have been resulted in destroying the business. “He has flouted transportation and safety regulations, bucked against entrenched competitors and capitalised on legal loopholes and grey areas to gain a business advantage,” the report pointed out.

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