Flipkart to launch Fashion Files

Flipkart has announced the launch of the ‘Flipkart Fashion Files’, a lifestyle content page on its platform on Thursday. Flipkart has joined hands with the Conde Nast Group to co-create fashion content for its young and dynamic customers.

Targeted at fashion savvy Indian shoppers, the files will host a range of exclusive fashion diva/celebrity interviews, trend boards, brand and product stories along with lifestyle articles.

Ileana D’Cruz will be the face of ‘Flipkart Fashion Files’ for the month of November. Other contributors to the first edition include prominent fashion photographers like Rohan Shreshtha and Porus Vimadalal.

Commenting on the launch, Mukesh Bansal, Head – Fashion (Flipkart), said, “We are happy to announce the launch of ‘Flipkart Fashion Files’ in association with the Conde Nast Group. With this we aim to enhance the shopping experience of our style savvy shoppers by introducing fashion content curated by experts in this field. This is a true combination of high quality commerce and content which will add new dimension to our fashion category and make it the ultimate fashion destination for every shopper.”

Commenting on this association, Alex Kuruvilla, Managing Director of Conde Nast India said, “We are delighted to power Flipkart Fashion Files by creating cutting edge fashion and lifestyle digital content through our newly formed division Conde Nast Factory. Through our knowledge of latest trends, global and local, and access to the finest talent, we are well positioned to create relevant and high quality content month on month for Flipkart’s fashion and beauty interested audience.”

“This is a very exciting opportunity for us as we add Flipkart to our global portfolio of Conde Nast’s international contract publishing clients that include Audi, Mercedes, Ferrari, Mandarin Oriental among others,” he further added.