Virat Kohli has been in insane form across all formats and his rise is reflecting off the field as well. When it comes to brand value, the Indian skipper has shot up and is right now only second to none other than Shah Rukh Khan himself.
According to the report Kohli’s brand value in 2016 ($92 million) is only behind Shah Rukh Khan’s ($131 million). Deepika Padukone ($86 million) is in third place.
Duff & Phelps is a global valuation and corporate finance advisory firm.
Last year, he was the highest run-getter in international cricket. As of now, he is the only player to have an average of over 50 in all three formats. The way Kohli is scoring, the numbers can only go up and the man is certainly looking to carry his form into the next year.
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