Apple Inc has launched iPhone 8 and iPhone 8 Plus (PRODUCT) RED Special edition, in a stunning red finish. Both phones have a glass enclosure, now in red, with a matching aluminium band and a sleek black front. The special edition (PRODUCT) RED iPhone will be available online from today and in stores beginning Friday, April 13.
The 64GB and 256GB models will be available at Apple retail price with a starting price of INR 67,940 through Apple Authorised Resellers and select carriers (prices may vary). iPhone 8 and iPhone 8 Plus are features rich and have Retina HD display, A11 Bionic chip and augmented reality experience. It has wireless charging and a dual 12-megapixel cameras with Portrait mode with Portrait Lighting.
A portion of proceeds for all (PRODUCT)RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organisation’s largest corporate donor. (RED), written in upper case within brackets, was founded in 2006 by Bono and Bobby Shriver to harness the power of people and companies to help fight AIDS.
“The announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006,” said Deborah Dugan, (RED)’s CEO. “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honoured that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.”
In the past Apple has launched other products in the with (RED) to support the fight against AIDS.