Former Indian cricket captain MS Dhoni took a 25% stake in sports tech startup Run Adam for an undisclosed amount. The firm uses a technology platform to connect athletes with resources, including sponsors, experts, coaches, academies, specialists among others.
After picking up stake Dhoni will be the brand ambassador and mentor for the startup said a company statement. Designed to be a single-access, tech-enabled platform for sportspersons, Run Adam provides instant and easy access to resources across the country. Registration on Run Adam is free for the sporting community and is available for download on Google Play store and Apple store, a company statement said.
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Dhoni and Run Adam had teamed up seven months back, to launch an app that helps youngsters realize their sporting dreams.
Run Adam to chart a sporting ecosystem through an app that connects aspiring athletes to resources and creates a 360-degree marketplace. Enabling talent and resources.#Sports #Athlete #RunAdam pic.twitter.com/lbkBQGbxZf
— Rhiti Sports (@RhitiSports) January 8, 2018
The statement quoted Dhoni, “When you help sportspersons achieve their full potential, you propel the sporting quotient of the entire country. My decision to pick up a stake in the company was due to the passion of the team and their vision for sportspersons.”
K Yeragaselvan, CEO, and MD of Run Adam, said: “India is yet to achieve its full potential in sports and this is not because there is a lack of talent in the country. Pursuing sports is expensive in terms of money, time and other sacrifices that one has to make. Most sportspersons are self-funded and often don’t come from affluent backgrounds, and many cannot reach their goal mainly due to lack of access to resources. Run Adam aims to bridge this gap in sports.”
Chennai-based Run Adam is an analytics-based sporting platform that empowers promising athletes, hand-holding them through every stage of their career. A 360-degree marketplace for sporting talent.
In March 2018, Run Adam roped in five-time world chess champion Viswanathan Anand as part of its sports experts board and also as brand ambassador.