Ranveer Singh’s collaboration with Bold Care marks a pioneering move as he steps into the realm of endorsing wellness and sexual health products. This partnership signals a significant shift in societal perceptions, shedding light on a traditionally unconventional brand category.
Bold Care, a major player in India’s men’s sexual health and wellness sector, offers scientifically-backed solutions for intimate health concerns like premature ejaculation and erectile dysfunction. Additionally, their product line includes India’s rapidly expanding range of condoms, water-based lubricants, and various wellness products. This isn’t Ranveer’s first foray into advocating sexual wellness; his prior commitment to the cause was evident back in 2014 when he starred in a groundbreaking series of condom advertisements, earning him widespread acclaim as the first Bollywood actor to take on such a role.
CEO of Bold Care Rajat Jadhav was quoted in a report by Bollywood Hungama, ‘We’re absolutely thrilled to finally announce Ranveer as a co-owner at Bold Care! His involvement over the past year has been nothing short of incredible, deeply engaging in every facet of our business. This is going to be an iconic partnership, something India hasn’t seen before!’
He also added, ‘He further adds, “Bold Care has always championed the cause of normalizing conversations around men’s health issues, especially sexual health. We’re truly dedicated to offering effective and stigma-free solutions. From the very beginning, Ranveer has been passionately aligned with this vision and now, as we embark on this exhilarating new chapter together, we’re more energized than ever to make a significant impact. Here’s to the next big leap with Ranveer on board – it’s going to be an amazing ride!’
Ranveer Singh shared, ‘I am pleased to come on board as the face and co-owner of Bold Care. Together we are committed towards normalising conversations about sexual health and wellness, a topic that traditionally comes with stigma and taboo. People, especially men are misinformed and shy to seek help. With this, we are doing our bit to help to bring about a positive change in society.’