Pokemon Go has growing big day by day with profits exceeding 70 crores daily. The creator of mobile gaming phenomenon Pokemon Go is exploring more sponsorships by companies that want to attract character-hunting players to their businesses, the chief executive of developer Niantic Labs said.
Niantic is talking with several companies interested in partnerships similar to the deal that turned nearly 3,000 McDonald’s restaurants in Japan into stops for collecting virtual supplies or “gyms” for on-screen battles, Niantic Chief Executive John Hanke said.
Paid sponsorships can reduce the company’s reliance on in-app purchases by players to generate revenue, Hanke said at the GamesBeat 2016 conference. “It’s tough to understand where you want to draw the line,” Hanke said. By adding sponsorships, the company felt “we wouldn’t have to cave to that pressure to just dial it up a little more.”