Twenty years after the Spice Girls’ sparked global girl power with ‘Wannabe’, the chart-topper has been remade to highlight gender inequality issues faced by women across the world.
The video has been remade to push a series of UN global goals. The goals of education, gender equality, equal pay for equal work, child marriage and an end to violence against women.
The video features artists from India, Nigeria, South Africa, the UK, USA and Canada. It also stars Jacqueline Fernandis who is a big Bollywood name.
“I think this film is a wonderful idea,” said former Spice Girl Victoria Beckham. “How fabulous it is that after 20 years the legacy of the Spice Girls’ girl power is being used to encourage and empower a whole new generation?”
“This is about modern day girl power,” said MJ Delaney, who directed the film. “The Spice Girls were about a group of different women joining together and being stronger through that bond. These differences are what we want to celebrate in this film, while showing there are some universal things that all girls, everywhere, really, really want.”
“This year we’re keeping up the noise and going deeper… trying to show how the [global] goals contain the answers to the world’s problems,” said Curtis. “From the refugee crisis to disease, humanitarian disasters to terrorism and war. And especially focussing on the incredible importance of progress in the area of girls and women. Global goals for global girls.”
The video is being launched by Project Everyone, which is a campaign that aims to eradicate poverty, injustice and fight climate change.
It is also being launched on YouTube a deal with SAWA, the global cinema advertising association, will see the video run in movie theatres internationally.