Marvel fans will have a chance to revisit the superhero saga as Avengers: Endgame Encore, the extended version of the 2019 blockbuster, is set to begin streaming on Disney+ from November 13. The streaming release comes ahead of the theatrical arrival of Avengers: Doomsday on December 18, according to Variety.
The extended version, which returned to theatres with additional footage, will make its streaming debut roughly a month before the upcoming Marvel film reaches cinemas.
During its theatrical re-release, Avengers: Endgame Encore featured four additional scenes offering connections to Avengers: Doomsday. The re-release also recorded a strong box-office performance, earning USD 26 million domestically and USD 86 million globally during its opening.
The theatrical return helped Avengers: Endgame reclaim the top position in the all-time global box-office charts, surpassing Avatar with a total collection of USD 2.925 billion, as per the outlet.
Meanwhile, anticipation is growing for Avengers: Doomsday, scheduled to release on December 18. Marvel Studios chief Kevin Feige had earlier unveiled the first details of Infinity Vision, a new premium theatrical format, at CinemaCon, according to Variety.
Disney is rebranding existing screens at premium theatres as Infinity Vision screens to provide audiences with enhanced visuals and sound.
The move comes amid growing competition for premium large-format screens, particularly as Warner Bros.’ Dune: Part 3 is set to occupy IMAX screens for three weeks after releasing on the same day as Avengers: Doomsday.
The simultaneous releases have sparked comparisons with the ‘Barbenheimer’ phenomenon, which emerged when Barbie and Christopher Nolan’s Oppenheimer arrived in theatres on the same day. The upcoming box-office clash is being referred to as ‘Dunesday’.
With IMAX screens largely committed to Dune: Part 3, Disney and Marvel are turning to Infinity Vision to build excitement around their superhero sequel.
Premium large-format screenings have increasingly contributed to audience interest and box-office revenue. Oppenheimer benefited from the popularity of large-screen formats, while audiences have also shown strong demand for IMAX screenings of the upcoming summer blockbuster The Odyssey, according to Variety.
