skip to content

TOURISM 2 LAST (BES4)

Date:

"Our core target segments include leisure travellers, "Our core target segments include leisure travellers,honeymooners and families and our primary markets are Mumbai,Delhi, Bangalore and Chennai," Urmonas said, adding familytravellers also form an important part of the customersegment. With good weather, wildlife experiences, spaciousparks, shopping arcades and abundant family friendly cafes andrestaurants, Adelaide has become a dream destination forfamily trips. SATC, she said, has committed to spend AUD 2 millionduring 2015-2017, towards marketing initiatives in Indiaprimarily to collaborate with travel agents, airlines andconsumer branding programmes. "We are in the process of collaborating with touroperators like Thomas Cook, Ottila, Flight Shop and MercuryTravels to include Adelaide as a part of their itinerary," shesaid. Adelaide was recently named ‘Great Wine Capital of theWorld’ and 85 per cent of Australian premium wines and 60 percent of all Australian wines are produced in South Australia.PTI SM ARS SRYRDS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Subscribe

Popular

More like this
Related

News Mobile Morning Brief

Maliwal Assault Case: Delhi Police Take Bibhav Kumar To...

Maliwal Assault Case: Delhi Police Take Bibhav Kumar To CM Kejriwal Residence

New Delhi: Delhi Police on Monday took Bibhav Kumar,...

EAM Jaishankar Remembers Iranian President Raisi, FM Abdollahian’s Role In Chabahar Port Agreement

New Delhi: External Affairs Minister S. Jaishankar emphasised the...

Chhattisgarh: 19 Laborers, Including 3 Minors, Killed In Truck Accident

Kawardha: In a tragic incident, at least 19 labourers...