Online ticketing platform, BookMyShow has made an investment in a Pune-based payments technology company called AtomX, as per the company statement on Tuesday. They have made an undisclosed amount of investment in AtomX. This strategic investment will provide BookMyShow customers with an enhanced cashless experience for a host of on-ground events.
BookMyShow will leverage AtomX’s cashless payments platform on NFC cards, wristbands and keychains for digital payments at music festivals, sporting events, food festivals, concerts and so on.
Further on customers would also be able to store digital money in their NFC chip and simply tap and pay for food, beverages and merchandise instantly just like how other apps are functioning.
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“As we broaden the out-of-home entertainment ecosystem, we continue to improve every aspect of that customer journey. This includes safer and smoother digital transactions both while buying tickets and for on-ground services,” said Ashish Hemrajani, founder and chief executive of BookMyShow.
“We also strive to provide relevant data analytics, insights around events to vendors and organizers to better deliver the experience to our customers,” he added.