Ingolstadt : German car maker Audi plans around 10 new launches in India this year, besides making its operations there benefit from the planned 24 billion euro global investments by 2019 to maintain its leadership status in the luxury segment.
“The Indian market is developing well. We are leader in the luxury segment and would like to defend this position,” Member of the Board of Management of Audi AG Luca de Meo told reporters .
Audi India posted a 26% increase in sales in February this year over the same period last year which is a good signal, he added.
In order to consolidate its position in the country, the company plans around 10 new launches this year. These would be a combination of new variants of existing model range as well as products catering to new segments.
Meo said with the Indian economy starting to grow again, it was a good time to strengthen position in India.
“This is a good signal for us to build a great future for Audi in India,” he said.
When asked about investments for India, Chairman of the Board Management of Audi AG Rupert Stadler said Audi India would also gain from the company’s global investment of 24 billion Euros by 2019.
“Around 70-80 % of this would go into new technologies, innovations and products. The Indian market would also benefit from this investment,” he said without sharing details on Indian operations.
(With inputs from PTI)
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