New Delhi: Google has come up with a new logo which is quite simplified, reflecting world focused on mobile devices.
The logo has a ‘child-like’ rounded typeface that uses the search engine’s trademark colours of red, blue, yellow and green.
Google unveiled the design on Tuesday, three weeks after a corporate reshuffle which saw itself moved under a new holding company Alphabet.
According to Google the logo is designed to combine ‘the mathematical purity of geometric forms with the child-like simplicity of schoolbook letter printing.’
It also showcases a bigger resemblance to the logo of its new parent company, Alphabet.
“These days, people interact with Google products across many different platforms, apps and devices- sometimes all in a single day,” Google said on its blog.
“You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop.”
“Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens,” Google further stated in its blog.
The biggest change is its typeface. Google has used a serif wordmark since 1999, adjusting the letter spacing and shadows over the years.