Mumbai: With e-commerce companies launching their big sale to woo shoppers, Delhi has recorded an 88.5% rise in online shopping during this festive season against regular online shopping that rose 56%, as per a report.
Industry lobby Assocham, which conducted a survey in key cities like Ahmedabad, Mumbai, Delhi-NCR, Chennai, Bangalore, Hyderabad and Kolkata, noted that about 82% of Delhiites prefer shopping online.
Mumbai came in second (80.5%), Ahemdabad (78%) at third, Bangalore (75%) ranks fourth and Hyderabad fifth at 72.5%.
The respondents included 350 professionals, officers and executives across various industry sectors including manufacturing, real estate, automobile, healthcare, retail, hospitality.
The e-commerce market was worth about $2.5 billion in 2009, touched $8 billion in 2015 and is expected to touch whopping $56 billion by 2023.
Delhi, Mumbai and Bengaluru lead in terms of the sales, but there is also a huge surge of interest from tier II and tier III cities like Gurgaon, Noida, Chandigarh, Nagpur, Indore, Coimbatore, Jaipur, Vishakhapatnam where online sales have increased by 120% year-on-year, the survey noted.
During the sale, mobile phone is the most searched category online followed by apparel, computers and tablets, electronics, home-kitchen appliances, accessories and books, it observed.
Most products bought and sold off through online comprise mobile phones (65%), electronic gadgets (58%), consumer durables (42%), gift articles (41%), accessories (36%), apparel (36%), computer and peripherals (33%), home appliances (16%), toys (16%), beauty products (12%), health and fitness products (12%), apparel gift certificates (10%) and sporting goods (7%), the survey revealed.
It noted that 35% of regular shoppers are in 18-25 age group, 55% in 26-35, 8% in 36-45 and 2% in the age group of 45-60. Almost 65% of online shoppers are male as against 35% female online shoppers.
Most e-commerce companies are targeting 40-50% revenue from mobile sales during the festive season.