Ola launches biggest driver partner engagement initiative

Date:

New Delhi: Taxi aggregator major, Ola, on Monday announced the launch of ‘Ola Partners League’ – a unique virtual cricket game for its driver partners.

The four week-long contest will see Ola driver partners score runs by completing simple tasks and redeeming them against exciting prizes such as cars, TVs, laptops and scholarships in leading cricket academies for children of driver partners.

ALSO READ: eShopbox allows brands to participate in fulfilment program of e-commerce players

OPL is open to all Ola driver partners across Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, and Pune, and will be LIVE till 20th May, 2017. Popular Indian all-rounder cricketer, Irfan Pathan and famous TV personality Mandira Bedi have been roped in to be the ambassadors to cheer and promote the OPL among driver partners.

“Through OPL, we are presenting our partners an opportunity to play their favorite game virtually and win exciting rewards. As a homegrown company, we have been building solutions and initiatives for our driver partners and their families to enable their professional and personal growth, OPL is another step in that direction,” said COO at Ola, Vishal Kaul.

“Ola Partners League is a great initiative to support driver partners by playing a simple yet engaging game directly from their smartphones. As the ambassador for Ola Partners League, I am looking forward to encouraging driver partners to come forward to participate and win big this cricket season,” said Indian Cricketer and Brand Ambassador of OPL, Irfan Pathan.

“Initiatives like the OPL reflect on Ola’s commitment in creating relevant opportunities for the driver partners,” said TV personality Mandira Bedi.

OPL aims to encourage driver partners to aggregate runs every day that can be redeemed every week for four continuous weeks but only once against some fabulous prizes.

(With ANI inputs)

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Subscribe

Popular

More like this
Related

Elon Musk Lands In China For A Visit, Is India Concerned?

Musk After establishing a $7 billion factory in Shanghai, China, Tesla began production in 2020 and quickly gained popularity as an electric vehicle brand in China

Fact Check: Video With Altered Audio Shared As Antony Blinken Praising China’s Development

Days after US Secretary of State Antony Blinken's visit...

ICG Sea Operation: Drugs Worth 600 Crore, 14 Pakistanis Caught

After receiving intelligence, the Coast Guard along with the Anti-terrorism Squad (ATS) and the Narcotics Control Bureau (NCB), launched a crackdown on the drug trafficking syndicate operating in the region

IPL 2024: Sunrisers Hyderabad Win Toss, Opt To Field Against Chennai Super Kings

In front of a sellout crowd, CSK will be eagerly hunting for a win and improve their position in the points table after suffering two consecutive defeats