Zomato is introducing a new Zomato Gold new program for the Gold members with special deals and offers and free valet parking.
Zomato founder and CEO Deepinder Goyal said the aim of Zomato “Gold Special” is to take the existing program to newer heights with the active participation of restaurant partners.
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Goyal said “For our Gold customers, to extend their Gold privileges, we will soon add some special deals and offers from some of the biggest and busiest restaurant names in the industry (all on top of what we already have on Gold).”
With the new program, Gold customers will have the privilege of free valet parking in some of their favourite mall properties.
Zomato added 1.10 lakh new Gold members in India in the month of October.
“This shows that in spite of all the hiccups in the journey of Gold in the recent months, including the pricing changes, it still remains a much wanted and much-loved product by our users,” said the founder.
The war between the National Restaurant Association of India (NRAI) and Zomato started around August 15 over the deep discounting practices of the food aggregator and thousands of restaurants logged out of the platform.
Maximum of two unlocks per table was the most valued change for the restaurateur community. Nearly 40% of respondents chose this as the change with the most positive impact.
“One unlock per day was the second most valued change with 25% respondents choosing this option, while customer feedback from partners and blocking of abusive/low-rated users was a close third with 22% respondents,” informed Goyal, citing survey findings.
Zomato is delivering 1.3 million orders a day from 150,000 restaurants across India at more than 10 orders per restaurant per day.