Yet another price war was initiated by Reliance Jio on Thursday, the third month in a row, by slashing the minimum recharge value of its 4G feature phone to Rs 49 per month from the earlier Rs 153.
As is known, this phone is targeted towards 2G feature phone users. Although comes for free in the sense that subscribers need to pay a refundable security deposit of Rs 1,500 which they would get back after three years, should they return the phone after using it.
When Jio phone was launched last year in August for a Rs 153 recharge value, it offered 0.5 GB data per day.
The company raised the data limit to 1GB per day in early January. Since now the recharge value is lowered to Rs 49, Jio has reduced the data limit to 1GB a month.
Nevertheless, subscribers who are interested in higher data limit of 1 GB a day can recharge for Rs 153 per month. By lowering the minimum recharge value to Rs 49, the company has basically given those users who are basically voicing consumers the choice to pay less.