Washington: Microsoft’s earlier revealed plans of phasing out the ‘Nokia’ name in its mobile products are now backed with a newly leaked internal document which reportedly says upcoming Nokia Lumia devices will soon be branded as just ‘ Lumia’.
In April, former Nokia CEO Stephen Elop who is now the head of Microsoft’s devices group said he doesn’t see the Nokia name sticking around for long at Microsoft.
Elop said Nokia as a brand will not be used for long going forward for smartphones and work is underway to select the go-forward smartphone brand.
Microsoft acquired Nokia’s devices business for more than $7.2 billion in April. Shortly after the takeover, Microsoft renamed the company Microsoft Mobile. With the deal, Microsoft has planned to use Nokia to continue promoting its Windows Phone mobile operating system and to move forward in its transformation into a devices and services company.
Besides drifting away from the Nokia name, Microsoft is also reportedly dropping the Phone add-on to its Windows Phone branding, according to GeeksOnGadgets. Instead of using the Windows Phone logo, Microsoft will reportedly now just stick with the Windows logo.