Restaurant operators said that the new initiatives turned out to be a headache for them. One franchisee said that the CEO was “sowing the seeds of our demise”.
London: Do you love McDonald’s? Then this bit of news may spell doom for you. If reports are to be believed, the food chain could be in its “final days”.
Yes.
McDonald’s is facing a “deep depression”, said the US franchise owners who were surveyed about the restaurant chain’s recent performance.
According to The Independent, McDonald’s CEO Steve Easterbrook’s introduced all-day breakfasts in its US stores as a part of a ‘turnaround plan’ which also included digital ordering kiosks and other new menu items.
Restaurant operators said that the new initiatives turned out to be a headache for them.
One franchisee said that the CEO was “sowing the seeds of our demise”.
The all-day breakfast has purportedly thrown a spanner in the works of the kitchens, with an extra range of menu items resulting in more pressure on the staff and a higher chance of mistakes.
29 franchisees, operating 226 restaurants, were interviewed and asked to rate their six-month forecast from one (bad) to five (excellent). The average score was 1.69, the lowest ever since the survey began 12 years ago.
(with inputs from ANI)