The internet population in India is growing at a healthy rate. With 400 million internet users in India, the medium has provided a huge canvass for marketers to reach out to their audience. But, what is witnessing an exponential growth is the mobile marketing.
The growth of consumer internet companies has also given an impetus to growth in internet users. If India is on the brink of attaining the magic figure of Rs. one lakh crore in Digital Commerce, the availability of smart phones at cheaper rates coupled with low internet mobile tariffs have ensured that internet is within the reach of all.
According to Dr. Subho Ray, President, IAMAI, “If the growth of digital commerce is anything to go by, planners will certainly spend more time understanding how to tap the hidden potential of the digital world. The phenomenon of online shopping is no longer restricted in the urban areas. If you look closely, internet users in rural India are growing faster than in urban India.”
“The coming of age of payment banks and mobile wallets will encourage consumers to transact online. The point is, newspapers might not reach every village, but there is mobile connectivity in almost entire India and people out there are watching the world in their handheld device. It is just a matter of time that most brands will give a huge push for digital marketing,” added Ray.
The Mobile Marketing Summit, to be held in Bengaluru on December 18 will have industry experts taking a closer look at the emergence of mobile marketing in India.
As S Rajendran, CMO, Acer India, says, “The Mobile Marketing Summit event always provides fascinating insights into the way mobile technology is bringing positive changes to how consumers behave and conduct their lives across all facets of their lives. This summit helps bring audiences one step closer to ideas and developments that are breaking new ground in the market.”
The Mobile Marketing Summit will have speakers like Neeraj Roy, MD, Hungama; S Rajendran, CMO, Acer India; Alokdeep Singh, Head of Ecommerce Business, Titan.