INI Farms to expand to 10 cities by FY’17

Mumbai, Sep 12 (PTI) Horticulture firm INI Farms, whichexports fruits to 21 countries, is planning to expand itsdomestic business by entering markets of 10 cities by thisfiscal, a top company executive has said. "Currently, Kimaye products are available in Jaipur,Delhi, Mumbai, Bangalore and Hyderabad. We are planning to bein about 10 cities by 2016-17 fiscal," INI Farms ManagingDirector Pankaj Khandelwal told PTI here. The company is focused in dealing with fruits likepomegranates and bananas, he said, adding that INI farms willsoon launch coconut chunks. "However, we also supply pineapple and are done with thetrials for coconut chunks and will soon commercially introduceit," INI Farms CEO Purnima Khandelwal said. The firm is targeting 15 per cent market share in itsdomestic business this financial year and double it to 30 percent going forward, Khandelwal said. To further strengthen its source recently, INI Farms alongwith the Future Group’s Future Consumer Enterprise signed anMoU with the Department of Horticulture, Andhra Pradesh for aproject in the state. The MoO was signed to encourage and support productivityimprovement, post-harvest infrastructure, capacity building,value chain development of banana and pomegranate. Itinvolves an investment of about Rs 180 crore. It has also launched a new integrated pack house atVasunde near Pune that will cater to both domestic andinternational markets for pomegranates and banana. Meanwhile, the company is also looking at new destinationsfor shipments like Canada for pomegranates and coconut chunks,she added. PTI SM ARSANUJMF