Bira, which enjoys a reputation in the beer industry all over the world and also won the best beer of the month by United Nations this month is all set to bring new varieties to India.
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First time after its launch in 2015, Bira has decided to add more beers to its portfolio. the famous beer brand has announced the launch of two new beers – ‘Bira 91 Light’ and ‘Bira 91 Strong’.
Bira 91 Light is one of the first low-calorie beers to be introduced in the Indian market. At about 90 calories for a 330 ml bottle, Bira 91 Light is one of the lowest calorie beers and has a little over half the calories of standard lagers.
The beer finally gives health and fitness conscious consumers a choice on the beer list – dispelling the myth that drinking beer would cause a beer belly.
The company’s Founder, Ankur Jain, said, “Bira 91 Light is the lowest calorie option for any alcoholic beverage in the bar. It is lower than a glass of champagne, much lower than Breezers, wine, or cocktails. Heck, it’s even lower than a glass of milk or orange juice!”
The second launch is of Bira 91 Strong. Described by the company as a “High-Intensity Wheat beer” this is the first strong beer based on wheat. This beer is top fermented ale giving the beer a unique and rich taste that is low on bitterness, high on honey and caramel notes will be launched in 500 ml cans and 650 ml bottles.
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Bira 91 Light will be available in 330 ml bottles and on tap through Bira 91’s draft network, which is now the country’s largest. Bira 91 Light is priced at INR 100 for 330 ml bottle (Ex Delhi) and will be launched in Delhi-NCR, Mumbai, Pune, Goa and Bangalore this quarter and will be expanded to other cities later in the year
With inputs from ANI