The government on Tuesday will launch a new campaign against open defecation, called ‘Darwaza Band.’ The campaign will aim to promote toilet usage in rural areas across the country and will look to realize the Modi government’s vision of an open defecation free India.
Bollywood star Amitabh Bachchan, who is leading the campaign, will be accompanied by Union Minister for Drinking Water and Sanitation Narendra Singh Tomar and Maharashtra Chief Minister Devendra Fadnavis at the launch ceremony to be held in Mumbai.
Amitabh Bachchan, Swachh Bharat Mission ambassador, termed the ‘Darwaza Band’ campaign a roadmap to clean India.
T 2439 – देश का हर गाँव हो खुले में शौच से मुक्त, देखना कैसे हो जाएंगी बीमारियां लुप्त! #DarwazaBand @SwachhBharat .. I support campaign pic.twitter.com/4OHVyKUcK2
— Amitabh Bachchan (@SrBachchan) May 29, 2017
Anushka Sharma, who also features in the campaign, will be encouraging women to take up a leadership role and stand up for the issue in their respective villages. The campaign has been designed with the intention of bringing about a behavioural change in men who have toilets but do not use them.