Mumbai: Veteran ad film-maker Alyque Padamsee, passed away on Saturday at the age of 90 in Mumbai.
President Kovind and Prime Miniter Narendra Modi extend their condolences.
Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind
— President of India (@rashtrapatibhvn) November 17, 2018
“Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour,” wrote Modi.
Padamsee was best known for his role as Muhammad Ali Jinnah in 1982 historcial drama ‘Gandhi’. Regarded as the Father of modern Indian advertising, Padamsee was honoured with Padmashri in 2000 by the President of India.
Bollywood actors, including Boman Irani and Arshad Warsi, also extended their condolences on social media.