Bhopal: Madhya Pradesh Home Minister Narottam Mishra on Wednesday said that actor Aamir Khan should stay away from advertisements and acts which hurt religious sentiments, amid criticism on the AU bank advertisement.
Mishra also reportedly said Aamir Khan should do such advertisements by keeping the Indian traditions and customs in mind.
Mishra said, “I have seen actor Aamir Khan’s advertisement for a private bank after receiving a complaint. I request him to do such advertisements by keeping the Indian traditions and customs in mind.”
“I do not consider it appropriate. Such things about Indian tradition, customs and deities keep coming, especially about Aamir Khan. The sentiments of a particular religion are hurt by such acts. I believe he is not allowed to hurt anyone’s sentiments,” he added.
The Bank advertisement features Amir Khan and Kiara Advani as newly-weds travelling back from their wedding and discussing that both of them did not cry during ‘bidaai’.
The ad further shows the couple reaching the bride’s house and the groom taking the first step into the house, as against the traditional practice for brides.
Watch the ad here
While many took the ad on social media and claimed the “actor” have hurt Hindu sentiments for reversing bride’s role in a marriage and changing the tradition, many stamped hashtag boycott, netizens also dig out controversially popular, Khan latest release Lal Singh Chaddha in the shadow of the the latest ad.
Where in contrast, the tagline of AU Bank, “Badlav Humse Hai” justifies the “reversed” or “changed” concept of the advertisement plot.
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