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Editor’s Wrap: Why Global Brands Like Hyundai Must Respect Local Sentiment

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South Korean Foreign Minster Chung Eui-yong on Tuesday conveyed regret to his Indian counterpart S Jaishankar over the offence caused to the people and Government of India by the social media post on Kashmir.

“Foreign Minister of Republic of Korea H.E. Chung Eui-yong called External Affairs Minister this morning. While they discussed several issues, the RoK Foreign Minister also conveyed that they regretted the offence caused to the people and Government of India by the social media post,” said External Affairs Ministry Spokesperson Arindam Bagchi. This comes as India summoned the South Korean envoy over Hyundai Pakistan’s social media post on Kashmir.

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ALSO READ: Why #BoycottHyundai Is Trending On Twitter

In a media response, Bagchi informed that India expressed its strong displeasure of the government on what is described as an “unacceptable social media post” by Hyundai Pakistan.

“Immediately after this social media post on Sunday, 6th February 2022, our Ambassador in Seoul contacted the Hyundai Headquarters and sought an explanation. The offending post had been removed subsequently. The Ambassador of the Republic of Korea was summoned by the Ministry of External Affairs yesterday 7th February 2022,” the MEA spokesperson said.

“The strong displeasure of the Government on the unacceptable social media post by Hyundai Pakistan was conveyed to him. It was highlighted that this matter concerned India’s territorial integrity on which there could be no compromise,” he added.

Bagchi further said India welcomes investments by foreign companies in various sectors. “But, it is also expected that such companies or their affiliates will refrain from false and misleading comments on matters of sovereignty and territorial integrity.”

(With ANI inputs)

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